The USPTO Trademark Registration Process Explained
Published Feb 28, 2024Trademark Attorney Learning Series THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application…
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Trademark Specimens – How to Demonstrate Use in Commerce
Published Nov 20, 2023Trademark Attorney Learning Series How To Show Use in Commerce For Intent to Use Applications When applying for federal trademark registration at the United States Patent and Trademark Office (USPTO), it’s important to keep in mind that the USPTO will only permit registration of your trademark if you are able to show use of the…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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