Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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