Protecting Your Trademark In the Age of Fast Fashion and “Dupes”
Published Mar 27, 2025Trademark Protection in the Age of Dupes, Fast Fashion, and Online Marketplaces As a trademark attorney with more than 20 years of experience, I’ve worked with entrepreneurs at all stages of business, many of whom don’t realize just how vulnerable their brands are in today’s digital-first, trend-driven economy. With the rise of fast fashion, the…
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Trademark Specimens – How to Demonstrate Use in Commerce
Published Nov 20, 2023Trademark Attorney Learning Series How To Show Use in Commerce For Intent to Use Applications When applying for federal trademark registration at the United States Patent and Trademark Office (USPTO), it’s important to keep in mind that the USPTO will only permit registration of your trademark if you are able to show use of the…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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