SEATTLE – The Seahawks are continuing their march to own everything related to the number 12.
Paul Allen’s Northwest Football LLC was granted the trademark for “12s” last week, ESPN’s Darren Rovell reports.
(Photo: Kyle Terada, USA TODAY Sports)
The Seahawks now own 11 registered trademarks related to the number 12 and have filed for six more.
Seahawks vs. fan in trademark fight over ’12’s’
The one they don’t own – the most famous one – is the 12th Man. That was registered by Texas A&M University in 1990. The Seahawks pay the school about $5,000 per year to use the term on the stadium, but they cannot use it on merchandise.
Rovell says other “12” references trademarked by the Seahawks include the number 12, the phrases “Spirit of 12,” “Bring on the 12,” “We are 12,” and the number 12 on flags and banners.
More About This Article
