Our Top Tips for Protecting Your Trademarks and Planning for Brand Growth in the New Year.
As we settle into the New Year (it’s almost week 3 already!), it’s a great time to do some housekeeping on your trademark portfolio to ensure your brand is fully protected and ready for growth. Here are our top tips to start 2025 strong:
1. Review Your Portfolio: Start the year with a clear picture of your current trademark assets. Take stock of your registered trademarks and pending applications. Are all your business activities adequately covered? For example, have you introduced new products, services, or brand extensions that aren’t yet protected? Identifying gaps in your trademark portfolio now can save you from costly disputes later. Ensure your trademarks align with your current and future business goals.
2. Check Renewal Deadlines: Trademark registrations require regular upkeep to remain valid. Key deadlines include maintenance filings at the 5-year and 10-year marks after registration. Missing these deadlines can result in the cancellation of your trademarks, leaving your brand vulnerable. Review your renewal schedule, and mark these dates on your calendar—or better yet, let us help you stay organized with proactive reminders and support.
3. Update Ownership Records: Changes in your business structure—like forming an LLC, merging with another entity, or transferring ownership—must be reflected in your trademark records. Failure to update ownership details with the USPTO can lead to legal complications, especially if you need to enforce your trademark rights. If your business has evolved, contact us to update your records and keep everything compliant.
4. Monitor for Infringement: In today’s fast-paced market, your trademarks are always at risk of infringement or dilution. Use the New Year as an opportunity to refresh or establish a trademark monitoring strategy. Regularly scanning for unauthorized use of your brand ensures you can take swift action to protect your intellectual property.
5. Consider International Protection: Is your business reaching new markets? Whether you’re growing your presence in the European Union, Australia, Asia, or other regions, international trademark protection is crucial. Filing in key markets helps you secure your brand against misuse as you expand globally. Contact us and let our experienced trademark attorneys guide you through the process of obtaining international trademark rights with ease and confidence.
6. Consult a Trademark Professional: If your portfolio has grown or become more complex, we’re here to help. Our team of dedicated trademark attorneys can help you to streamline portfolio management and maximize protection for your brand.
These simple steps can ensure that your trademark portfolio is locked up and ready for growth opportunities that may come your way this year! Give your brand a strong foundation for success in 2025, contact us for a complimentary 15-minute consultation regarding your trademarks and brand portfolio. We’re here to assist you on all aspects of trademark registration, maintenance, and expansion.
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