Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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USPTO COVID-19 Update – Extension of Deadlines and Fee Payments
Published Apr 07, 2020Under the new Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the USPTO has announced 30-day extensions of time for filing certain patent- and trademark-related documents and paying certain required fees. As explained below, specified filings and responses with an original deadline between March 27 and April 30, 2020 maybe eligible for the 30-day…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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Top Trademark Trend Predictions 2018
Published Feb 14, 2018Flat Fee Top Trademark Trend Predictions for 2018 Trademark filings serve as something of a bellwether for business and economic trends. As trademark attorneys, we get an inside look at new and emerging industries based on the frequency of filings for certain goods or services. Always popular? Clothing, cosmetics and computer software, including mobile apps….
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How to Trademark a Company Name
Published Nov 16, 2017Here’s a simple, step-by-step guide on how to trademark your company name at the U.S. Patent and Trademark Office (USPTO). If you are looking to trademark your company name, logo or slogan, you’re in the right place. The trademark attorneys at Flat Fee Trademark offer first rate trademark search and registration services for individual entrepreneurs…
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Amazon Brand Registry Issues New Trademark Guidelines
Published Nov 07, 2017As we notified our clients and readers earlier this fall, the recently launched Amazon Brand Registry requires sellers to have a registered trademark in order to qualify for the enhanced trademark protection offered through the Brand Registry. Design and Word Marks Permitted While the Amazon Brand Registry initially allowed only “standard character marks”…
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FlatFee Trademark Attorney Service Proudly Celebrates 10 Years!
Published Sep 28, 2017The Law Office of Minott Gore, P.A. and FlatFeeTrademark.com proudly celebrate ten years providing an online trademark attorney service this summer. A New Kind of Law Firm For Today’s Business On July 4, 2007, we launched our firm with one simple idea. To provide high quality, professional legal services to entrepreneurs, start-ups and small businesses…
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Protect Your Registered Trademark with Amazon Brand Registry
Published Jun 15, 2017Trademark Protection with Amazon Brand Registry The new Amazon Brand Registry requires sellers using the Amazon e-commerce platform to have a federal registered trademark in order to qualify for enhanced trademark protection offered through the program. Previously, online merchants could register with Amazon’s Brand Registry by meeting just a few simple requirements. You had…
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Globally Recognized Trademark Registration
Published May 03, 2017International Trademark Registration Service Here is a common call exchange we receive regarding U.S. and international trademark registration: Client: Hello, I’m looking to register my trademark. I used the free search tool on your website and I see there is a [foreign country] company that already has the name registered here in the U.S….
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Common USPTO Office Actions
Published Mar 31, 2017USPTO Trademark Office Actions What To Expect During The USPTO Application Process The U.S. trademark registration process can be complicated. One of the benefits of working with an experienced trademark attorney is that you will likely avoid most of the pitfalls in the trademarking process. However, it is not unusual to receive an Office Action…
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