Protecting Your Trademark In the Age of Fast Fashion and “Dupes”
Published Mar 27, 2025Trademark Protection in the Age of Dupes, Fast Fashion, and Online Marketplaces As a trademark attorney with more than 20 years of experience, I’ve worked with entrepreneurs at all stages of business, many of whom don’t realize just how vulnerable their brands are in today’s digital-first, trend-driven economy. With the rise of fast fashion, the…
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Trademarks For Service Based Business – Key Advice for Service Providers
Published Mar 26, 2025Trademarking Your Service Based Business – Everything Entrepreneurs and Service Providers Need to Know When we think about trademarks, we readily think about the consumer goods that we use and purchase every day, like coffee, skin care products, our footwear and gadgets. But what about the services we interact with on a daily basis –…
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Trademark Protection for Social Media Handles – IP Protection in the Digital Age
Published Feb 18, 2025Why Trademark Protection for Social Media Handles Matters – And How to Enforce Your Rights The rise of social media has transformed how businesses connect with customers, but many entrepreneurs overlook a crucial aspect of brand protection – trademarking their social media handles. Over the past 20+ years of our trademark practice, we’ve seen businesses…
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New Year Trademark Checklist for a Healthy Trademark Portfolio in 2025!
Published Jan 14, 2025Our Top Tips for Protecting Your Trademarks and Planning for Brand Growth in the New Year. As we settle into the New Year (it’s almost week 3 already!), it’s a great time to do some housekeeping on your trademark portfolio to ensure your brand is fully protected and ready for growth. Here are our top…
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Protecting Your Trademark in the Age of Artificial Intelligence (AI)
Published Dec 10, 2024Trademark Attorney Learning Series Protecting Your Trademark From AI Misuse – What to Know in the Age of Artificial Intelligence (AI) Artificial intelligence (AI) is transforming the way businesses operate, creating new opportunities while also introducing unique challenges for intellectual property (IP) protection. From AI-generated content to advanced design tools, this technology is redefining creativity—but…
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Your Secret Tool for Trademark Success – A Comprehensive Trademark Search!
Published Oct 10, 2024Trademark Attorney Learning Series Conducting a Comprehensive Trademark Search – The Single Best Predictor for Trademark Success When it comes to protecting your business name, conducting a comprehensive trademark search is an essential first step. Not only does it help you avoid obstacles and potential refusals during the U.S. Patent and Trademark Office (USPTO) application…
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Trademarking Beauty and Wellness Brands
Published Sep 11, 2024Trademark Attorney Learning Series You’re Building An Amazing Beauty Brand. Trademarking Can Help! In the beauty and wellness industry, building a brand isn’t just about creating great products—it’s about crafting a distinct identity that sets you apart in a competitive market. Whether you’re launching a skincare line, a beauty app, or dietary and nutritional supplements,…
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Trademarks On Amazon – Everything You Need To Apply for Amazon Brand Registry
Published Jul 10, 2024Trademark Attorney Learning Series What is the Amazon Brand Registry? The Amazon Brand Registry is a framework for protecting your trademark on Amazon. It was created several years ago to curtail counterfeit goods and unauthorized sellers on Amazon’s marketplace. As one of the largest online retailers in the world, Amazon’s open marketplace transformed direct to…
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Should I Apply For An Intent to Use Trademark Application
Published Jun 05, 2024Trademark Attorney Learning Series Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand. Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before…
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The USPTO Trademark Registration Process Explained
Published Feb 28, 2024Trademark Attorney Learning Series THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application…
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