Your Secret Tool for Trademark Success – A Comprehensive Trademark Search!
Published Oct 10, 2024Conducting a Comprehensive Trademark Search – The Single Best Predictor for Trademark Success When it comes to protecting your business name, conducting a comprehensive trademark search is an essential first step. Not only does it help you avoid obstacles and potential refusals during the U.S. Patent and Trademark Office (USPTO) application process, but it also…
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Trademarking Beauty and Wellness Brands
Published Sep 11, 2024You’re Building An Amazing Beauty Brand. Trademarking Can Help! In the beauty and wellness industry, building a brand isn’t just about creating great products—it’s about crafting a distinct identity that sets you apart in a competitive market. Whether you’re launching a skincare line, a beauty app, or dietary and nutritional supplements, your brand is more…
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Amazon Brand Registry – Everything You Need To Protect Your Trademark on Amazon
Published Jul 10, 2024What is the Amazon Brand Registry? Amazon Brand Registry was created in 2017 in response to the mounting challenges of counterfeit goods and unauthorized sellers on Amazon’s marketplace. As one of the largest online retailers in the world, Amazon’s open marketplace transformed direct to consumer selling for manufacturers and entrepreneurs around the world. It created…
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Should I Apply For An Intent to Use Trademark Application
Published Jun 05, 2024Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand. Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before actually using it in…
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The USPTO Trademark Registration Process Explained
Published Feb 28, 2024THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
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5 Guidelines To Keep Your Trademark Portfolio Active
Published Jan 29, 2024The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark is the “face” of your company and it’s how your consumers…
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Trademark Specimens – How to Demonstrate Use in Commerce
Published Nov 20, 2023When applying for federal trademark registration at the United States Patent and Trademark Office (USPTO), it’s important to keep in mind that the USPTO will only permit registration of your trademark if you are able to show use of the mark in commerce. To prevent fraud on the trademark office, or the “hoarding” of marks…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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USPTO COVID-19 Update – Extension of Deadlines and Fee Payments
Published Apr 07, 2020Under the new Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the USPTO has announced 30-day extensions of time for filing certain patent- and trademark-related documents and paying certain required fees. As explained below, specified filings and responses with an original deadline between March 27 and April 30, 2020 maybe eligible for the 30-day…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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Top Trademark Trend Predictions 2018
Published Feb 14, 2018Flat Fee Top Trademark Trend Predictions for 2018 Trademark filings serve as something of a bellwether for business and economic trends. As trademark attorneys, we get an inside look at new and emerging industries based on the frequency of filings for certain goods or services. Always popular? Clothing, cosmetics and computer software, including mobile apps….
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How to Trademark a Company Name
Published Nov 16, 2017Here’s a simple, step-by-step guide on how to trademark your company name at the U.S. Patent and Trademark Office (USPTO). If you are looking to trademark your company name, logo or slogan, you’re in the right place. The trademark attorneys at Flat Fee Trademark offer first rate trademark search and registration services for individual entrepreneurs…
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